Atlas Tube

The largest manufacturer of steel hollow structural sections (HSS) in North America was planning something big: a new mill that would be able to roll the largest HSS in the world, right here in the U.S.A. Something that big needed a campaign to make designers and builders sit up and take notice of the new mill and expanded size range.

We kicked off the campaign with a series of videos that humorously explained why Jumbo HSS is a big deal through the viewpoints of engineers, architects and steel fabricators...

An animated announcement video for the website got into the nitty-gritty details...

And a whole-site update rolled the new Jumbo HSS sizes out across Atlas's web presence.

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