Lux Capital

Lux Capital is a venture capital firm, with feet planted in both New York and Silicon Valley. They focus on emerging technologies and moonshot endeavors that have the potential to transform the world, and they bring an outsider’s attitude to the high-stakes world of venture funding. Our task was to create a website that could convey this heady mix of visionary dynamism and hard science, creating a dynamic, eye-catching design that moves and morphs as readers scroll, supported by copy that straddles the line between punkish swagger and brainy insight.