![](https://cdn.myportfolio.com/f5a6b855d46a0a1e4a0e4794989e7f97/bf0751b8-fb9e-437f-b67e-0a813f9a6f28_rw_1200.jpeg?h=57d65274825764aa213ddf00ffe73b33)
![](https://cdn.myportfolio.com/f5a6b855d46a0a1e4a0e4794989e7f97/bf0751b8-fb9e-437f-b67e-0a813f9a6f28_rw_1200.jpeg?h=57d65274825764aa213ddf00ffe73b33)
A consumer lending brand needed updated messaging and design for the launch of a line of credit product. My team and I worked from initial strategy to wireframes to implementation, positioning NetCredit as a two-product company and creating a new visual identity.